Getting started with Mumara Campaigns is easy! The following steps will guide you through the process of taking initial steps to get started with Mumara Campaigns.
Getting started with Mumara Campaigns is a simple and intuitive process. Once you’ve set up your account, the user interface is designed to be easy to navigate and understand, even if you’re not familiar with email marketing software. The graphical user interface allows you to explore and discover all the features without requiring extensive training or technical knowledge. This makes Mumara Campaigns an ideal choice for users who want to save time and start using the application’s features immediately. With Mumara Campaigns, you can quickly and easily create and manage your email marketing campaigns.
In Mumara Campaigns, it’s essential to add a sending domain to ensure that it appears in the Mail FROM headers when your recipients receive your emails. To add a sending domain, navigate to the Setup menu and select Sending Domains. On this page, you can add your domain name by clicking on the [+Add New] button.
To authenticate your sending domain and brand your outgoing emails, it’s recommended to enable the DKIM signature, and Tracking Domain features. These features help to ensure that your emails are delivered successfully and that your branding is consistent across all your campaigns.
Learn More about Sending Domains.
Before you can start sending campaigns, it’s essential to add a contact list and import your contacts into it. To add a new contact list, navigate to the Lists menu and select Contact Lists. On this page, you can create a new contact list by clicking on the [+Add New] button.
Learn More about Contact Lists.
Once you’ve created a contact list, the next step is to add or import contacts into the list. These contacts will receive your email campaigns when you schedule a broadcast to the list.
To add a single contact to your contact list, navigate to the Lists menu and select Contact Lists. From there, select the contact list that you want to add the contact to, and click on the Add a Contact link from the actions dropdown.
Alternatively, you can navigate to Contacts and click on Add a Contact. This will take you to the same page as before. On the contact creation page, fill in the required fields, such as the contact’s first and last name, email address, and any optional fields, such as their phone number or address.
Once you’ve filled in the contact details, click on the Submit button to add the contact to your contact list. Make sure to keep the pre-selected values as they are unless you have a specific reason to change them.
By adding individual contacts to your contact list, you can maintain accurate and up-to-date information about your subscribers. If you have a large number of contacts to add, consider importing them in bulk using a CSV file or other data source.
Learn More about adding contacts.
To import contacts in bulk to your contact list, navigate to the Lists menu and select Contact Lists. From there, select the contact list that you want to import contacts into, and click on the Import Contacts button from the actions dropdown.
Alternatively, you can navigate to Contacts and click on Import Contacts. This will take you to the same page as before. On the import contacts page, select the Upload Your File tab and choose the CSV file from your computer by clicking on the Browse button.
Make sure to keep the pre-selected values unchanged and press Next to map the file headers to the fields. This step is important to ensure that the data is imported correctly. If needed, you can modify the field mappings by selecting the file headers to match with the subscriber fields.
Once you’ve mapped the fields, click on Start Import to import the contacts into your contact list. Mumara provides real-time feedback on the progress of the import process, including any errors or warnings that may occur.
By importing contacts in bulk, you can save time and ensure that your contact list is up-to-date and accurate.
Learn More about importing contacts.
In Mumara Campaigns, a sending node (also known as an MTA) is the mail carrier that delivers your email to your subscribers’ mail servers. Mumara integrates with several types of sending nodes, including SMTP, SendGrid, MailGun, Amazon SES, Sparkpost, Mailjet, SMTP2GO, Postmark, Elastic Email, and more.
To add a new sending node, navigate to the Setups menu and select Sending Nodes. From there, click on the [+Add New] button to create a new sending node.
When creating a sending node, you’ll need to select the type of sending node you want to use and provide the required configuration details, such as the hostname, port, username, and password, or the API Key.
Once you’ve configured your sending node, you can test it using the Test Connection button. This will verify that your sending node is properly configured and can be used to send email campaigns.
Learn More about sending nodes.
A broadcast is the content of the email that your subscribers will receive. To add a new broadcast, navigate to the Campaigns menu and select Broadcasts. From there, click on the [+Add New] button to create a new broadcast.
When creating a broadcast, it’s important to include both HTML and text versions of your email content. This is because some email clients may not support HTML formatting, and the plain text version will be displayed instead.
To add the HTML and text versions of your email content, use the appropriate tabs on the broadcast creation page. You can use the WYSIWYG editor to design your email content, or import an existing HTML file.
Preview: Once you’ve added your email content, you can preview it using the Preview button.
To personalize the email content, you have the options to add profile field values, systematic variables, dynamic tags, and more.
Learn More about email personalization.
Once you’ve added your sending domain and imported contacts into your contact list, you’re ready to schedule the campaigns. To get started, navigate to the Actions menu and click on Schedule.
When scheduling a campaign, you’ll need to give it a name and select the contact list that you want to send the campaign to. Follow the wizard and select the contact list, broadcast, and sending node on the next steps, while keeping the pre-selected fields as they are.
Once you’ve completed the scheduling process, your campaign will be queued for delivery and should start sending within the next minute. You can keep track of the real-time count of the emails being sent on the same page.
By scheduling a campaign, you can ensure that your message reaches your target audience at the right time. If you have any questions or issues with scheduling a campaign, refer to the documentation or contact the Mumara support team for assistance.
Learn More about scheduling campaigns.